Author: Roger Johnson

The SLA that was completed during the sales process. The meeting agenda template. The content audit checklist. The invoice that

True False

Aligned to the goals you set with the client Comprehensive and easy to understand Focused only on numbers Paired with

Ignore them Put them into a list for the future Implement them immediately to show your value Tell the client

True – they need to sign off the document because the client is always right. True – you shouldn’t proceed

Goals, identified campaigns, timelines and delivery, and promotional tactics Goals, timelines and delivery, social media profiles, and promotional tactics Goals,

True False

It gives you direction to achieve your goals. It allows you to identify the tactics you’ll use. It helps you

corporate identity goals content audit previous marketing initiatives