Which of the following should you review with your client during your goal setting workshop?
A.) Discuss any discrepancies in your questionnaire findings B.) Explain how inbound marketing will help your client reach these goals
Read moreAuthor: Roger Johnson
You’re in the process of goal setting with your client and they tell you they haven’t been tracking data. How should you proceed?
It’s not uncommon for clients to have difficulty tracking numbers, so accept this and move along to the next step.
Read moreFill in the blanks: An example of a ________ goal is to grow revenue this quarter by 10%. While developing a new service offering in the next year is an example of a ________ goal.
business, marketing sales, business sales, marketing business, sales
Read moreTrue or false? You should only have the CEO, CMO, and main point of contact complete the stakeholder questionnaire.
True – only the key stakeholders like the CEO and CMO will have a say in setting goals. Therefore only
Read moreWhy is it so important to show your client quick wins?
Quick wins help show immediate value and ROI to your clients. Quick wins are the only way to build client
Read moreThe goals you set with your client should be all of the following, EXCEPT:
Specific Documented Approved by the client Based on their competitor’s performance
Read moreTrue or false? You should set up a meeting with your client to go through your content audit findings and recommendations.
True – it’s always good to report back findings to client as they happen on a daily basis. True –
Read moreYour new client is a travel company that helps businesses set up company team building activities and retreats. While conducting your content audit, you find a printed brochure with pricing details and customer testimonials. How should you evaluate the performance of this content?
Talk to sales reps who have used this brochure to see if it’s helpful in the sales process. Speak to
Read moreWhich of the following questions will help you understand your client’s soft goals?
What does success look like to you? What is your sales target for the next quarter? What is your current
Read moreAsking questions to determine a piece of content’s format, age, and accuracy happens during which step of a content audit?
Categorizing content Evaluating the performance of content Identifying existing company content Providing recommendations to the client
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