Roger Johnson, Author at Certification Answers Assistant

What is conversion optimization?

June 22, 2023 Roger Johnson 0 Comments

Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act. Conversion

Author: Roger Johnson

What is conversion optimization?

True or false? Conversion optimization is NOT an iterative process.

What are the steps of conversion optimization?

Fill in the blank: When creating a content offer, use _________ to determine the best content offer format.

True or false? You should only create video content if you have a high-quality camera and lights.

True or false? Social media is a key driver for word-of-mouth marketing.

If you’re looking for a place to start with creating topic clusters and pillar pages, consider deconstructing your existing awareness- or consideration-stage offers into 10x content pillar pages.

To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?

Optimizing your content helps improve __________.

True or false? In the context of inbound, buyer personas and ideal buyer profiles are the same thing.