What is the definition of a buyer persona?
A semi-fictional representation of your ideal customer based on real data and some select educated speculation A lead in your database A
Read moreAuthor: Roger Johnson
A website visitor is reading the blog post you published last month. They’re intrigued by the call-to-action that you have at the bottom of your post, so they decide to click it and are redirected to a form which they fill out and submit. Which Inbound Methodology stage is being described in this scenario?
Attract Convert Close Delight
Read moreWhat are the four stages of the Inbound Methodology?
Attract, Convert, Close, and Delight Awareness, Consideration, Decision, and Delight Find, Engage, Convert, and Nurture Identify, Connect, Explore, and Advise
Read moreYou’ve been tasked with helping to research your organization’s buyer persona. Your boss asks you to reach out to a few good and bad customers. Is this the right approach?
Yes, you should try to interview all types of customers. That way you’ll have a better idea of the ideal
Read moreYou’ve joined a startup company. Before building out your content strategy, you’ll need to develop your company’s primary buyer persona. What’s the appropriate order for developing the buyer persona for your startup?
Research, identify trends, and create persona stories Create persona story, test and optimize, and make assumptions Make assumptions, identify trends,
Read moreFill in the blank: Inbound is knowledge _________.
Awareness Activation Monetization Optimization
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