True or false? If one horizon begins to underperform, you should reallocate resources to those initiatives until they start performing well.
True False
Read moreAuthor: Roger Johnson
If a salesperson is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the salesperson do?
Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about
Read moreWhat does a knowledge strategy allow you to do?
Identify questions that might be asked Identify topics you need to have information on Identify topics you may have information
Read moreFill in the blanks: You ________ have to provide the _________ right response, before delivering the __________ correct information.
Never, emotionally, factually Often, emotionally, factually Rarely, emotionally, factually Don’t, factually, emotionally
Read moreWhy do the inbound principles exist?
The principles define inbound The principles can be used instead of the methodology The principles connect the methodology with the
Read moreFill in the blank: When optimizing your content for clarity, your goal is to ______________.Fill in the blank: When optimizing your content for clarity, your goal is to ______________., your goal is to ______________.
Leverage the strengths of a given channel and remove its weaknesses Leverage the strengths of a given channel and mitigate
Read moreFill in the blank: You standardize for ______________.
Quality Simplicity Explanation Consistency
Read moreWhen it comes to inbound best practices, you personalize for:
Comfort Clarity Creativity Impact
Read moreWhy is it common for companies to think of themselves in terms of a funnel?
Because flywheels were only recently invented, but funnels have been around for much longer. Because funnels are powered by gravity,
Read moreWhich of the following is NOT something you would take into account when contextualizing information?
What actions have happened prior to this point What activities brought someone to this point What your product/service best attributes
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