Besides digital content labels and sensitive categories, which tool can help protect your brand within your Connected TV campaign?
- Advertising review
- Advertising verification
- General categories
- Invalid traffic
- You’re working on a new campaign and want to optimize bids based on a single conversion type. Which bidding strategy should you use?
- You’re launching a campaign for a national bakery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but want the flexibility to back out if it rains on their opening day. Which deal type should they enter into with this publisher?