Campaign Manager 360 Certification

Campaign Manager 360 Certification

Your new client’s business has a home decor division and a general contracting division. Since this is the first time you’re working with them, you’ll need to set up their Campaign Manager 360 network so they’re able to separate their divisions while also being able to see a holistic view of their company. What kind of setup will allow for this differentiation?

. Set up two parent advertisers under one Campaign Manager 360 network. . Set up two separate placements under the

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Campaign Manager 360 Certification

You’re working with a national pizza chain on their latest brand merchandise launch. By using the Attribution Modeling Tool, you want to make sure that you’re giving equal conversion credit to all touch points that brought the user to purchase a t-shirt. Which attribution model would you use to meet this goal?

First Interaction attribution model Linear attribution model Last Interaction attribution model Time Decay attribution model

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