Display & Video 360 Certification

Preferred deal Private auction Programmatic Guaranteed Open auction

When some conversions can’t be observed and attributed directly, conversion modeling helps fill the gap. Conversion modeling and viewable view-through

Google audiences Similar audiences Frequency-cap audiences Campaign-activity audiences

You’re now able to decrease your campaign’s unique reach. You’re now able to increase ad exposure to the same users.

$5.01 $5.00 $4.00 $4.01

Responsive ads In-stream video ads Native ads Data-driven ads

By using a spreadsheet template, Display & Video 360 API, or uploading directly into Display & Video 360. By using

Line item level Insertion order level Advertiser level Campaign level

Global site tag Counter tag Any floodlight tag Sales tag

Responsive ads Native ads In-stream video ads Data-driven ads