You’re launching a campaign for a national ba kery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but want the flexibility to back out if it rains on their opening day. Which deal type should they enter into with this publisher?

Private Auction Deal or Preferred Deal Open Auction Deal or Private Auction Deal Open Auction Deal or Programmatic Guaranteed Deal

Read more

You want to check your client’s Brand Lift Study (BLS) in Display & Video 360 after recently launching a Programmatic Guaranteed deal for their new audio ads. You review the report and see the campaign spent the minimum BLS thresholds, but the campaign didn’t receive significant results. What could be causing this issue?

Brand Lift can’t be measured for Programmatic Guaranteed deals. Display & Video 360 can’t support Brand Lift measurement. It takes

Read more