Display & Video 360 Certification

Custom affinity Activity-based Target Custom intent

Optimize for conversions Optimize for completions Optimize for time spent on screen Optimize for clicks

Open Auction Deal or Programmatic Guaranteed Deal Open Auction Deal or Private Auction Deal Private Auction Deal or Preferred Deal

Brand Lift can’t be measured for audio ads. Display & Video 360 can’t support Brand Lift measurement. It takes several

Offline report Instant report Keyword report Basic report

YouTube & partners Display Video Mobile app install

Campaign-activity audiences Similar audiences Google audiences Frequency-cap audiences

You can use first-party audiences, affinity audiences, and in-market audiences. You can use first-party audiences, affinity audiences, and third-party audiences.

Campaign activity audiences can’t be used with Programmatic Guaranteed deals. Campaign activity audiences can’t be applied to video ads. Campaign

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