To optimize your campaign’s bids based on a single conversion type, which bidding strategy should you select?
Select custom bidding Select Active View Select Maximize clicks Select Maximize conversions
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A client is launching a new line of snowboards. They want to share the ad with consumers who’ve previously interacted with their ad campaigns. Which Display & Video 360 audience type should be used?
Google audiences Similar audiences Frequency-cap audiences Campaign-activity audiences
Read moreWhat would you use the Intelligence Panel for in Display & Video 360?
You’re running a campaign and want to upload a single creative to multiple line items. You’re looking to forecast impression
Read moreYour new colleague is trying to learn more about the options for customizing attribution models. How would you accurately summarize the options for them?
Viewable view-through conversions (VTCs) give twice as much attribution credit to viewable impressions. You can’t enable conversion modeling and viewable
Read moreYour colleague is running a YouTube connected TV campaign and wants to reach several specific audiences. Which audience types can they use for this campaign?
Third-party audiences, affinity audiences, and in-market audiences Third-party audiences, first-party audiences, and in-market audiences First-party audiences, affinity audiences, and third-party
Read moreFor non-guaranteed deals, when is it recommended to bid 20% higher than the floor price?
When you’re paying in different currencies for a global ad campaign. When you want to apply frequency management to your
Read moreA flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don’t want this audience seeing the ad more than twice per month. Where should you set up frequency management?
Within the specific audience settings Within their insertion order settings Within their line item settings Within their campaign settings
Read moreYour client wants to use a Floodlight tag to report the number of people who visit their site after clicking on one of their ads. Which tag should be used?
Any Floodlight tag Global site tag Sales tag Counter tag
Read moreYour colleague created a line item in Display & Video 360 for their clients’ mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why is this happening?
You can’t modify insertion order targeting at the line item level. You can’t modify targeting for mobile in-app inventory. You
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