Display & Video 360 Certification

Use the deal troubleshooter. Review the campaign-level targeting. Contact the publisher. See if the line item has multiple targeting assigned.

Brand Lift measurement isn’t supported by Display & Video 360. Programmatic Guaranteed deals can’t measure Brand Lift. The report won’t

There are no creative dimensions that work for both mobile web and mobile in-app inventory. app-ads.txt is used to protect

Open Auction Deal or Programmatic Guaranteed Deal Programmatic Guaranteed Deal or Preferred Deal Open Auction Deal or Private Auction Deal

Custom bidding Maximize conversions Maximize clicks Active view

Viewable view-through conversions (VTCs) can only be enabled on a Last Interaction attribution model. Conversion modeling and viewable view-through conversions

Use optimize for clicks Use optimize for conversions Use optimize for creative rotation Use optimize for time spent on screen

The advertiser is responsible. The publisher and advertiser are responsible. The Display & Video 360 representative is responsible. The publisher

Campaigns Insights Creatives Inventory

Offline report Instant report Basic report Keyword report