What are two reasons advertisers should consider engagement when marketing apps?
A significant percentage of app users churn after three months. Apps can be accidentally uninstalled. Users who haven’t yet downloaded
Read moreGoogle Ads Apps Certification
Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?
So advertisers know if their audience targeting is successful. So advertisers know if frequency capping is working. So advertisers know
Read moreFelix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?
Google offers more segmentation information for VTCs than all other networks. The VTC metric used by Google is different from
Read moreBrian’s in the process of adding text assets to his first ad group in a Google App campaign. What should Brian include in the Headline field of his text assets?
Key features of the app The title of the app Contact details The brand name
Read moreKyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad?
During the entirety of the ad. At the beginning of the ad. Midway through the ad. At the end of
Read moreWhat are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)
App downloads are growing year over year. While on mobile devices, users spend the majority of time in apps. Apps
Read moreWhy do Google App campaigns perform better when provided with a diverse portfolio of assets?
The system can automatically create individual ad groups to accommodate each asset type. The system has flexibility to create individual
Read moreCampaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.)
Average cost per in-app action. Number of installs. Number of best assets. Average cost per install.
Read moreHow does machine learning in Google App campaigns benefit both marketers and users?
By delivering a different ad to every user. By delivering relevant ads to users only on YouTube. By delivering ads
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