Google Ads Apps Certification

They unlock additional segmentation options for placements that occur on YouTube. They provide additional conversion data, so better business decisions

Pick an event with significant value, regardless of how often it occurs. Pick an event with low value that happens

Image assets tend to load slower on mobile devices when there’s text overlay. Image assets with text overlay can only

A focus on “In-app actions” while targeting “Users who have interacted with the app previously”. A focus on “Install volume” while targeting

Efficiency Strategy Scale Creativity Goal setting

An education company with a large app user base that’s assigned values to the specific actions users take within the

The traffic analysis report in the Google Play console. The user acquisition report in the Google Play Console. The Google

A daily budget should be at least 50 times the tCPI. A daily budget should be at least 5 times

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Include large borders for image clarity. Include the maximum of 20 images for coverage. Include images with high pixel density