Google Ads Apps Certification

An estimate of the number of installs or in-app actions she can drive with her bidding strategy. An estimate of the total

App engagement App installs App notifications App interactions

Reporting level Ad group level Campaign level Asset level

Reach, demographics, reporting Reach, relevance, simplicity Reporting, relevance, simplicity Reporting, simplicity, demographics

Content is taken from the website and social media associated with the app to design different ad formats. The system

Ad formats, budget, location Ad formats, language, location Budget, language, location Ad formats, budget, language

Enter address Add payment Coupon redemption Video views Matched interest

Machine learning can analyze many signals to determine the right audience for her ad. Machine learning can review competitor performance

Reporting Optimization Decision making Budget setting

The system starts by learning from manual management. Other campaigns in the account need to be analyzed first. There’s a