Which statement is true about Responsive Display Ads?
The ads can meet exact branding requirements. The ads adjust to available screen space when delivered. They offer the advertiser
Read moreGoogle Ads Display Certification
A home improvement retail marketer is using a Display campaign to build out his ads. What’s a benefit that Display campaigns can give him?
His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen
Read moreFrancis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Auction-time bidding – Algorithmically helps set the appropriate bid for each and every auction Depth of signals used and cross
Read moreIf visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?
Maximize conversions Enhanced cost-per-click (eCPC) Target impression share Maximize clicks
Read moreWhat is a key benefit of Display campaigns?
Advertisers can provide minimal input to create a Display campaign. Display campaigns provide highly-segmented insights for daily campaign deep dives.
Read moreAn advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.
Target ROAS (return on ad spend) Target CPA (cost per acquisition) Enhanced CPC (cost-per-click) Cost per engagement
Read moreTrina is considering using automated bidding as she is looking to make her campaign management process more efficient. In what three ways can automated bidding improve efficiency? (Choose 3.)
Minimum and maximum bid values are determined by the daily budget Saves time and marketing resources Integrates a large variety
Read moreJacob’s physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?
Discovery Video Local Display
Read moreGoogle Ads was constructed around three core principles focused on helping your business reach its online potential. The first of these core principles is relevance. Google Ads connects your business with the right people at the right time. Upon which other two principles was Google Ads built?
Profit and privacy Credits and context Control and results Options and tracking
Read moreA retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two.
Keyword examples Creative assets Example placements Budget amount
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