Google Ads Display Certification

By choosing ad types that your target demographic finds most appealing By relying on customer feedback for optimal ad placement

A / B testing Google Ads are updated automatically Click-through rate averages require planning Auctions fluctuate all the time

Create alternative versions of best performing ad variations Apply specific bid adjustments to device and location targeting Add a themed

Highly segmented insights are provided for daily campaign deep dives. Smart Display campaigns can automatically create video content. A Smart

Uses machine learning to target new demographics Sets your ad budget for maximum growth Forecasts how your current campaigns will

Predictions built from ad portfolio data, aggregated across benchmark businesses. Predictions built from your performance history. Predictions built from files

Campaign-level Target CPA (cost-per-acquisition) Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share” as an

To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments

Performance Calls-to-action Competition Languages

Distribution Validation Simulation Instrumentation Differentiation