Which of the following is the first step in setting up conversion tracking?
Modify the tag for your website or app after requesting it from your web administrator. Add a conversion tracking tag
Read moreGoogle Ads – Measurement Certification
What platform uses event-based data instead of session-based data?
Google Ads Conversion Tracking Universal Analytics Google Analytics Classic Google Analytics 4
Read moreYou’re an advertiser at a large agency, and you want to know how marketing mix models work. Which of the following descriptions explains what marketing mix models do?
Marketing mix models evaluate a customer’s long-term marketing value to provide a more accurate view of performance. Marketing mix models
Read moreTo learn how often an ad click or other ad interaction leads to a conversion, on average, what metric would you use?
You’d use conversion value-per-click. You’d use conversion value-per-cost. You’d use conversion rate. You’d use cost-per-conversion.
Read moreAfter implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?
One that’s done in-store only and doesn’t require the customer to have interacted with your ad. One in which a
Read moreA marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?
They should use conversion lift. They should use Smart Bidding. They should use a marketing mix model. They should use
Read moreHow would you describe a campaign that fell short of its target goal?
As a video campaign that had an expected brand favorability lift of 5% and an actual brand favorability lift of
Read moreA marketer added a conversion tracking tag to a landing page on their company’s website. When analyzing purchasing data, they found duplicate conversions. How can the marketer remove duplicate conversions from their conversion count?
They can sort the data by time and remove duplicate times found on entries. They can toggle off the possible
Read moreA marketing manager is closely monitoring their data to see how effectively their ads are driving online sales and generating leads through sign-ups. When the marketing manager compares Google Ads data with their offline data, they see a difference in the number of sign-ups in Google Ads vs. their offline data source. Assuming everything is working as intended and the issue lies with when a conversion was counted, what’s likely causing this data discrepancy?
Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data
Read moreHow would you describe the process by which data-driven attribution works?
• Data-driven attribution credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data. • Data-driven
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