Maximize Conversion can be described in which of the following ways?
Maximize Conversions aims to achieve an average return on ad spend (ROAS) equal to a desired target. Maximize Conversions is
Read moreGoogle Ads – Measurement Certification
What does it mean when ad campaigns are optimized by Google’s AI?
They use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative,
Read moreYou want to advertise your website with Google Ads, and you’re thinking of using one of Google’s Smart Bidding strategies. Which of the following is a Smart Bidding strategy?
Enhanced impressions Target CPA Viewable CPM Manual CPC
Read moreTo implement sitewide tagging, what do you have to do?
You have to turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging. You have
Read moreWhich of the following is an estimate of how well your Google Ads account is set to perform?
Optimization score Attribution score Recommendation score Quality score
Read moreIncrementality experiments differ from A/B experiments in what way?
By determining the impact of ads on a consumer’s decision to convert or not convert. By measuring the relative effectiveness
Read moreA potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?
You’d know because they filled out an email subscription form. You’d know because they called to ask about a test-drive.
Read moreWhat’s the correct way to set up enhanced conversions for web?
Through the Google Ads API for enhanced conversions Through Google Tag Assistant Through Google Analytics Manager Through Google Tag Manager,
Read moreWhat are three factors that influence conversion volume, along with conversion delay? Choose three.
Changes to attribution model Changes to discrepancy model Changes in competition or seasonality Changes to default browser Changes to ads
Read moreIn terms of advertising, what’s attribution?
Determining the cost of each asset used in a marketing campaign Determining how much cost each channel requires Determining how
Read more