What’s the definition of a tag, as it pertains to digital advertising?
A tag is a large snippet of code that’s placed on the conversion page of a website. A tag is
Read moreGoogle Ads – Measurement Certification
Why might there be a difference in the conversion date between Google Ads and Google Analytics?
There might be a difference because Google Analytics can’t attribute conversions to a date for an impressioin, whereas Google Ads
Read moreWhich of the following describes the criteria for store visits conversion tracking?
Store visits conversion tracking is available for all business types, but only in certain countries. Store visits conversion tracking is
Read moreWhat keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?
Broad match Phrase match Negative match Exact match
Read moreTo describe Google Tag Manager, what two capabilities would you choose? Choose two.
You’d say it can only be used to deploy and modify third-party tags. You’d say it has collaboration and versioning
Read moreIf you need to pick the two types of optimization, which ones would you choose? Choose two.
Targeting optimization Channel optimization Bidding optimization Media mix optimization
Read moreAdvertisers can benefit from the power of Google’s AI in what way?
Google’s AI replaces the need for analytics solutions. Google’s AI can minimize marketing insights. Google’s AI reduces the volume of
Read moreWhy might you want to import Google Analytics conversions to Google Ads?
To provide Google Ads access to data that helps optimize bids To view historical data from before the import To
Read moreEnhanced conversions for leads can be described in which way?
It requires Google Click Identifier (GCLID) storage. It uses uses third-party data. It uses hashed, first-party data. It requires customer
Read moreIf you’re analyzing the conversion data of your Search Ads campaign in Google Ads in order to see how changes in the attribution model might impact conversion reporting, what report would you use to get that information?
You’d use the conversions report. You’d use the click analysis report. You’d use the attribution report. You’d use the campaigns
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