How can an advertiser set up enhanced conversions for web?
Enhanced conversions for web can be set up through Google Analytics Manager. Enhanced conversions for web can be set up
Read moreGoogle Ads – Measurement Certification
How does experimentation contribute to a best-in-class measurement approach?
Experiments are a way to validate and test insights. Experiments are used to drive a macro budget Experiments help assign
Read moreYou’re using Google Analytics 4. What would it call interactions on a website or an app?
Goal Conversion Incident Event
Read moreIn what way are incrementality experiments different from A/B experiments?
Incrementality experiments typically require a smaller sample size and less sophisticated statistical analysis. Incrementality experiments determine the impact of ads
Read moreA marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?
It’s calculated by dividing the number in the conversions column by the total eligible interactions. It’s calculated by dividing the
Read moreTo determine how well your Google Ads account is set to perform, what estimate would you use?
You’d use quality score. You’d use attribution score. You’d use optimization score. You’d use recommendation score.
Read moreHow would you describe attribution as it relates to the advertising industry?
Attribution determines the cost of each asset used in a marketing campaign. Attribution determines how much credit each step of
Read moreHow would a digital marketing consultant describe the Google tag to a new advertiser?
It’s a tag snippet for Google Shopping that’s needed for tracking. It’s a JavaScript framework, also known as gtag.js. It
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