What are the two types of optimization? Choose two.
Media mix optimization Targeting optimization Bidding optimization Channel optimization
Read moreGoogle Ads – Measurement Certification
A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?
Manual CPC Viewable CPM Enhanced impressions Target CPA
Read moreWhat’s a requirement for implementing sitewide tagging?
Use just the image portion of the JavaScript. Make sure the tag still works by loading it within another tracking
Read moreWhat metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?
Conversion rate Cost-per-conversion Conversion value-per-cost Conversion value-per-click
Read moreTo evaluate their campaigns, what should marketers do?
They should use lifetime value analysis to examine the impact to brand lift metrics. They should focus on the worst-performing
Read moreHow does data-driven attribution work?
It uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically. It leverages an
Read moreTo track product newsletter sign-ups on a website, what type of conversion action would a marketer use?
A marketer would use lead. A marketer would use purchase. A marketer would use app installs. A marketer would use
Read moreWhat does the term attribution mean when used to describe an advertising-related occurrence?
Attribution means determining the cost of each asset used in a marketing campaign. Attribution means determining how much credit to
Read moreA marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?
They should use the seasonality report. They should use the change history report. They should use the time lag report.
Read moreThe Recommendations page in your Google Ads account can help with campaign performance in which of the following two ways? Choose two.
By introducing you to new features and trends across Google By helping to maximize your budget as it improves bidding
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