To set up enhanced conversions for web, what should an advertiser do?
An advertiser should go through Google Tag Manager, Google tag, or Google Ads API to set up enhanced conversions. An
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For event-based data instead of session-based data, what platform should you use?
You should use Google Analytics 4. You should use Google Analytics Classic. You should use Universal Analytics. You should use
Read moreGoogle Tag Manager has which of the following two capabilities? Chose two.
Google Tag Manager has collaboration and versioning capabilities. Google Tag Manager lets you to quickly and easily update tags on
Read moreBesides attribution, what’s another method used to analyze the return on investment (ROI) for media?
Marketing mix model Conversion lift Smart Bidding Viewable CPM
Read moreHow are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?
By the assigned Google Click Identifier (GCLID) set up in the advertiser’s account By the conversion name for the advertiser’s
Read moreEnhanced conversions for leads can benefit an advertiser in what way?
It can track sales that happen off a website from website leads. It can improve the measurement of online conversions.
Read moreIf you’re getting good traffic but not enough conversions from your ads, what should you do to improve your conversion rate?
You should turn off the ads to stop traffic. You should use more general keywords. You should reduce campaign budgets.
Read moreIf you’re a marketer describing the criteria for store visits conversion tracking, what would you say?
You’d say that store visits conversion tracking is available in all countries and regions as long as it’s not a
Read moreWhat’s the correct way to describe enhanced conversions for web?
It uses hashed, first-party data to unlock more powerful bidding. It uses third-party data to improve the accuracy of your
Read moreThe enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways?
ECPC first looks at ad auctions, before raising a max cost-per-click (CPC) bid. ECPC first looks at ad auctions, before
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