What’s a benefit of importing Google Analytics conversions to Google Ads?
The ability to provide Google Ads access to data that helps optimize bids The ability to link accounts in Google
Read moreGoogle Ads – Measurement Certification
A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?
Enhanced conversions for web uses Google Analytics to unlock more powerful bidding. Enhanced conversions for web uses third-party data to
Read moreAfter setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?
It would be calculated by dividing the total conversion value by the total cost of all ad interactions. It would
Read moreA marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?
An action that’s done in-store only and doesn’t require the customer to have interacted with your ad. An action in
Read moreYou’re trying to determine how effectively your ads are driving online sales and generating leads through sign-ups, and you compare your Google Ads data with your offline data. That’s when you see a difference in the number of sign-ups in Google ads vs. your offline data source. Assume everything is working properly and the issue lies with when a conversion was counted. What would you say is causing this data discrepancy?
You’d say that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on
Read moreWhat’s an example of a campaign that fell short of its target goal?
An email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness
Read moreYou own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer makes a reservation after clicking on your ad that appeared with “3 star restaurant abigaille florence.” Using the data-driven attribution model, what keyword would receive credit for the conversion?
• The conversion would be attributed to each keyword equally, therefore each keyword would share equal credit (i.e., 25% each)
Read moreIf you want to know how well your Google Ads account will perform, what estimate should you use?
You should use optimization score. You should use recommendation score. You should use attribution score. You should use quality score.
Read moreA marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?
They’d choose exact match. They’d choose negative match. They’d choose phrase match. They’d choose broad match.
Read moreThere are two types of optimization. What are they? Choose two.
Media mix optimization Bidding optimization Targeting optimization Channel optimization
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