Google Ads – Measurement Certification

The click analysis report The campaigns report The attribution report The conversions report

This bidding strategy uses historical and uploaded data to set the value of a conversion every time a user searches

Because Google Ads can attribute conversions to a date for an impression, whereas Google Analytics can’t. Because Google Ads attributes

The marketer should use conversion value-per-click. The marketer should use conversion rate. The marketer should use conversion value-per-cost. The marketer

It would be defined as a small snippet of code that’s placed on every page of a website. It would

They’re counted as conversions that are recorded when repeat users view but don’t interact with an ad, then later convert.

By focusing on the worst-performing ads and reducing the frequency of that ad, then reevaluating. By checking whether all the

It tracks calls via the assigned Google Click Identifier (GCLID) set up in the advertiser’s account. It tracks calls via

Conversion lift can be used. Viewable CPM can be used. Smart Bidding can be used. Marketing mix model can be

Uses third-party data Requires Google Click Identifier (GCLID) storage Requires customer relationship management (CRM) system Uses hashed, first-party data