Before a marketer can implement sitewide tagging, what’s the first thing they should do?
They should us just the image portion of the JavaScript. They should turn off auto-tagging in all your Google Ads
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If a customer wants to buy a new car, what activity might suggest that they’re in the awareness phase of the car-buying process?
If they call to ask about a test-drive If they fill out an email subscription form If they recommend the
Read moreHow does the enhanced cost-per-click (ECPC) bidding strategy work?
ECPC looks at a listed target return on investment (ROI), then lowers a max cost-per-click (CPC) bid. ECPC looks at
Read moreYou’re a marketer looking to track product newsletter sing-ups on your website. What type of conversion action should you use?
You should use lead. You should use pageview. You should use app installs. You should use purchase.
Read moreHow can the power of Google’s AI help advertisers?
It replaces the need for analytics solutions. It can minimize marketing insights. It reduces the volume of search conversions. It
Read moreWhat’s the definition of a Google tag, as described to a new advertiser by a digital marketing consultant?
A Google tag will replace Tag Manager, which has less accurate data. A Google tag is used to deploy and
Read moreIf you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?
You need the navigation report. You need the seasonality report. You need the time lag report. You need the change
Read moreWhy might an advertiser use enhanced conversions for leads?
To track sales and events that happen on a website To track sales that happen off a website from website
Read moreTo turn marketing insights into action, what action should you take?
You should increase the frequency of underperforming ad creatives. You should increase investment in an underperforming channel. You should focus
Read moreIf you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?
By dividing the total conversion value by the total cost of all ad interactions By dividing the number in the
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