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Google Ads Measurement

Google Ads Measurement

Kyler’s using conversion tracking tags to gain insight into how effectively his ads are converting customer transactions for his online store. But he notices that conversions aren’t functioning. What can help him troubleshoot this issue?

June 25, 2022 Roger Johnson 0 Comments

Conversions report Google Tag Assistant Google Analytics Google Ads Conversion Tool

Google Ads Measurement

Kevin created an app with Firebase that links the inventory of his business to his online store, which he’s promoting on Google Ads. He wants to track sales from the app and needs to link his Firebase and Google Ads accounts. Which permissions will Kevin’s Google account need to link Firebase to Google Ads?

June 25, 2022 Roger Johnson 0 Comments

Standard access in Firebase Owner on the project permissions in Firebase Standard access in Google Ads Owner on the project

Google Ads Measurement

Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price. Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse?

June 25, 2022 Roger Johnson 0 Comments

A brand-focused strategy A pay-per-lead strategy An online-to-offline strategy A social-media strategy

Google Ads Measurement

Kathy released a gaming app and needs to set up conversion tracking for first opens of the app. To do this, she linked her Firebase project with Google Ads. Which access permission did her Google account need for her to do this?

June 25, 2022 Roger Johnson 0 Comments

Standard access in Firebase Standard access within Google Ads Administrative access in Firebase Administrative access in Google Ads

Google Ads Measurement

Julie is trying to determine why there are such dynamic fluctuations in the conversion volume of her online website in the past three months. She begins investigating possible causes for the fluctuations. What are two recommended actions she can take in her investigation? (Choose two.)

June 25, 2022 Roger Johnson 0 Comments

Introduce ad changes to see if conversion volume fluctuates in a similar pattern as the current fluctuation. Have other members

Google Ads Measurement

Joshua is creating a new Google Ads campaign and wants to track specific actions customers take on his website. He knows that a global site tag has been implemented on the site, making the use of event tags a possibility. Which two types of event tags can Joshua create? (Choose two.)

June 25, 2022 Roger Johnson 0 Comments

Click Session time Page load Download Bounce Rate

Google Ads Measurement

Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon’s reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens. How can he accomplish this?

June 25, 2022 Roger Johnson 0 Comments

By viewing the data by Impression-assisted conversions. By adding a column for each app conversion type in Campaigns. By segmenting the data

Google Ads Measurement

Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use?

June 24, 2022 Roger Johnson 0 Comments

A click event tag A social event tag A page load event tag A reload event tag

Google Ads Measurement

Jared handles marketing for a chain of restaurants that feature high-end bars. He added a bar and its restaurant as separate locations in his bulk upload, even though they share an address. Both were disapproved. What caused the disapproval?

June 24, 2022 Roger Johnson 0 Comments

The listing must be created using a separate email address. State or federal permission is required to change the address.

Google Ads Measurement

Jamelle wants to use Google Ads to advertise his website. He’s considering using one of the available Smart Bidding strategies that Google offers. What are two Smart Bidding strategies that Jamelle can use for his upcoming campaign? (Choose two.)

June 24, 2022 Roger Johnson 0 Comments

View-through impression Maximize conversions Enhanced CPC Target impression share Maximize clicks

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