Carlos has a physical store and doesn’t have the ability to sell his products online. But he still advertises online and wants to measure how effective his online ads are in driving new customers in-store and generating new sales. What is the best way for Carlos to achieve this within Google Ads?

Create a new audience to represent offline shoppers. Import offline conversions. Use Audience insights to define an offline audience. Use

Read more

Brianna has a physical store that she’s successfully managed for 10 years. Her products aren’t designed to sell and ship online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna?

Brianna can convert offline customers into online shoppers. Brianna can measure how many shoppers intend to visit her physical store.

Read more