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Google Ads Measurement

Google Ads Measurement

Curtis recently created a Google My Business Account. He wants to learn how his people are finding his business listing on the web and how they interacted with his listing. Which Google My Business feature can Curtis use to accomplish this?

June 25, 2022 Roger Johnson 0 Comments

Google My Business reviews Google My Business services Google My Business insights Google My Business conversion tracking

Google Ads Measurement

Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison consider an online-to-offline strategy to drive foot traffic to her store. What are two examples of an online-to-offline strategy? (Choose two.)

June 25, 2022 Roger Johnson 0 Comments

Lead manipulation Local Inventory ads Website-to-email Search engine optimization Google Ads location extensions

Google Ads Measurement

A brand manager wants to create a marketing objective that aligns with the purchase stage of the customer journey. Which metric should the brand manager use?

June 25, 2022 Roger Johnson 0 Comments

Return on ad spend Customer referrals Brand awareness Brand association

Google Ads Measurement

A marketing manager wants to use an attribution model that includes both converting and non-converting paths in order to evaluate individual customer paths. Which attribution model will fulfill this requirement?

June 25, 2022 Roger Johnson 0 Comments

Rules-based attribution Data-driven attribution Linear attribution Position-based attribution

Google Ads Measurement

A new restaurant recently opened and the owner wants to create an ad promoting the curbside delivery service. What marketing objective does this ad align with?

June 25, 2022 Roger Johnson 0 Comments

Brand awareness Return on investment Brand favorability Brand loyalty

Google Ads Measurement

As the owner of a new restaurant, Susan is considering her potential customer’s journeys in order to establish her business in the area. What’s the first step a potential customer might take when going through the journey phase?

June 25, 2022 Roger Johnson 0 Comments

View an online advertisement of the new restaurant. Fill out an online email subscription form to receive alerts. Call to

Google Ads Measurement

What are the two key benefits of Google My Business? (Choose two.)

June 25, 2022 Roger Johnson 0 Comments

It manages multiple listings together. It sends automated email invites to customers. It shares information with customers. It completes eCommerce

Google Ads Measurement

An executive at a clothing company is in the process of defining sales volume numbers for next quarter. What’s the executive defining?

June 25, 2022 Roger Johnson 0 Comments

A business objective A campaign metric A marketing objective A media objective

Google Ads Measurement

Levi’s an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that grow his success in constantly evolving his company’s marketing strategies to the schools’ changing needs. What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)

June 25, 2022 Roger Johnson 0 Comments

He values what his coworkers think and encourages them to give their opinions in his marketing meetings. He promotes the

Google Ads Measurement

Brenda just released a mobile app for her business and has selected an attribution partner to integrate with for in-app conversion tracking. What else must she do to complete the conversion tracking setup?

June 25, 2022 Roger Johnson 0 Comments

Link her Google Play account to her Google My Business account. Link her Google Firebird account to her Google Analytics

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