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Google Ads Measurement

Google Ads Measurement
Roger Johnson

Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison consider an online-to-offline strategy to drive foot traffic to her store. What are two examples of an online-to-offline strategy? (Choose two.)

Lead manipulation Local Inventory ads Website-to-email Search engine optimization Google Ads location extensions

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Google Ads Measurement
Roger Johnson

Levi’s an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that grow his success in constantly evolving his company’s marketing strategies to the schools’ changing needs. What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)

He values what his coworkers think and encourages them to give their opinions in his marketing meetings. He promotes the

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