Which statement describes linear attribution?
It includes converting and non-converting paths. It’s the most advanced model in Google’s attribution products. It algorithmically evaluates individual customer paths. It
Read moreGoogle Ads Measurement
Which method should be used to promote awareness to customers?
Implicit call-to-actions Ads with generic search terms Displays focused on offers Brand attributes videos
Read moreWhich is an example of a purchase metric that can be tracked?
Pages per visit Return on ad spend Brand awareness Upsells
Read moreWhich Google offering could you use to measure the number of people who click or view your ads and later visit your business location?
Cross-channel attribution Store visits Brand lift Media mix model
Read moreWhich Google measurement product is designed for brick-and-mortar retailers that collect shopper purchase data in a customer relationship management system?
Store visits Brand lift Store sales direct Mixed media
Read moreWhich feature should you use to find information regarding specific actions visitors have taken on your Google My Business listing over a given period of time?
Google My Business Insights Google My Business Tracking Google My Business Totals Google My Business Metrics
Read moreWhich attribution type algorithmically evaluates individual customer paths?
Time-decay Data-driven Last interaction Linear
Read moreWhich analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?
Machine learning Media mix model Cross-channel Attribution
Read moreWhich activity might a brand manager track if the desired result is to increase awareness with the customer?
Upsells Brand recall Purchase intent Transactions
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