What’s the best indicator that a campaign is increasing customer loyalty?
Customer referrals New customers Purchase intent Overall brand awareness
Read moreGoogle Ads Measurement
What tag allows you to tell Google Ads which specific customer actions should be tracked as a conversion?
An event tag An analog tag A global site tag A temporary tag
Read moreWhat are two benefits of selecting Google Firebase as your attribution partner in Google Ads? (Choose two.)
You get access to automatically generated remarketing lists for Firebase-published apps. You no longer have to manually link your Firebase account to
Read moreWell-managed, verified Google My Business listings get five times more views than those that are unclaimed. How can you verify a location in Google My Business?
You can verify with a picture, by sharing social channels, or calling Google. You can verify with a phone call,
Read moreVijay needs to design a website for his taxi company. He’s considering using the Google My Business website builder. His biggest concern is whether he can produce a site capable of serving his customers on mobile phones and tablets. How does the Google My Business website builder address this concern?
Google My Business website builder sites are all mobile-only with no desktop variants. Google My Business website builder will format the site
Read moreTristan owns a local flower shop. His customers are already finding him online, but he’s curious whether Google My Business can do more than just list his phone number and address. How can Google My Business help Tristan engage his customers?
• Tristan can respond to customer reviews. • Tristan can collect online payments. • Tristan can send periodic email newsletters.
Read moreTom’s using Google Ads to promote his bicycle store. He’s created an Android App and needs to measure how effectively the current ad campaign is driving purchases. How can Tom accomplish this?
By setting up an attribution action for website purchases. By setting up a conversion action for in-app purchases. By setting up a
Read moreTom’s setting up website call conversion tracking for his business’s website, using Google Ads. Place the steps required for the setup in the correct order. (The first step is on top.)
Choose “Phone Calls” as the conversion action to track. Click on “Calls to a phone number on your website” as
Read moreTom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining?
Marketing objectives Media objectives Business objectives Campaign metrics
Read moreTom is a web developer who also runs an online store. He uses Google Ads. He wants to integrate conversion tracking on his site with the updated Google Ads conversion tracking tag (gtag.js). What must he do in order integrate conversion tracking?
Insert the tag code into the Floodlight tag of any applicable web page. Input the tag code between the tags
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