What audience solution should you use to reach female users who are 18 to 24 years old with your Google Video campaign?
Affinity Audiences Demographics and Detailed Demographics Life Events Custom Audiences
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Google Ads Video Certification
You’re setting up a video action campaign to convert intent to action. How should you approach your audience strategy?
You’d focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to
Read MoreYou’re planning to run a Google Video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics such as “Video played to,” which measurement solution should you use?
Viewability with Active View Brand Lift Reach Planner Unique Reach and Frequency
Read MoreWhat Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?
Consideration Action Awareness Perspective
Read MoreYou’re planning to run a video action campaign. How should you approach your measurement strategy?
Measure the full value with Google Ads conversion tracking and exclude lighter conversion events. Measure only complete offline conversions for
Read MoreYou’re running a Google Video campaign with a consideration goal. You want to understand the extent to which your campaign influences viewer perception or intent for your product. What measurement solution should you use?
You’d use Brand Lift. You’d use Viewability with Active View. You’d use core performance metrics. You’d use Reach Planner.
Read MoreYouTube serves users, creators, and advertisers in which of the following ways?
Trust, innovation, and connection Trust, growth, and connection Trust, growth, and creativity Trust, innovation, and creativity
Read MoreYou want to to improve a video ad’s effectiveness. What post-production edit will help you achieve your goal?
Remove supers so they don’t compete with the audio. Add closed captions since most viewers will watch with sound off.
Read MoreYour goal is to grow consideration with a Google Video campaign. What should your bidding solution optimize toward?
Impressions Actions Views Clicks
Read MoreWhen creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
It creates as many impressions as possible in line with the target cost-per-acquisition. It optimizes bids to put the campaign’s
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