Google Ads Video Certification

Reach Planner Viewability with Active View Core performance metrics Brand Lift

You should use Reach Planner. You should use Viewability with Active View. You should use Unique Reach and Frequency. You

Production companies are acting as gatekeepers, since they control the biggest distribution channels. People are watching YouTube on connected TV

You should start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at

Remove supers so they don’t compete with the audio. Add closed captions since most viewers will watch with sound off.

Masthead ads and non-skippable in-stream ads Skippable in-stream ads and bumper ads Skippable in-stream ads and non-skippable in-stream ads Masthead

Affinity Audiences Custom Audiences Life Events Infinite Taxonomy Audiences

Actions Views Clicks Impressions

Mono-platform and view-based Cross-platform and view-based Mono-platform and last click Cross-platform and last click

Action Hybrid Awareness Consideration