Google Ads Video Certification

You should use online sales. You should use lead generation. You should use product and brand consideration. You should use

When you’re looking to create audience lists that you can immediately apply to any of your Google Video campaign. When

Similar Audience Customer Match audience Affinity Audience Custom Affinity audience

Sponsored Cards TrueView for Action Non-Skippable Video Overlay Video

Unique reach Ad recall Online conversions Purchase intent

Last visit, watch time, and subscriptions View count, ad buy, and credit score Age, gender, and geographic location Time of

The watch time report The view retention report The version view report The demographic report

Only use your TV ad to make a bumper. Build for large screens. Budget time to establish the ad and

Unique User Past History User Intent Bounce Rate

TrueView discovery YouTube home feed Video masthead TrueView in-stream