Your goal is to drive more conversions. How should you approach evaluating video action campaign performance?
You’d compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA
Read More
Google Ads Video Certification
You want to reach cooking enthusiasts with your Google Video campaign. What audience solution should you use?
Life Events Demographics and Detailed Demographics Custom Audiences Affinity Audiences
Read MoreWhat audience solution should you use for your Google Video campaign to reach people based on their interests, without having to build or refresh those audiences?
Custom Audiences Life Events Infinite Taxonomy Audiences Affinity Audiences
Read MoreYou work on the marketing team for an eCommerce business and you’re looking to summarize the value of YouTube to the leadership team. How should you summarize the shopping trend to them?
YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase. Creators influence
Read MoreYou want to reach male users who are 35 to 44 years old with your Google Video campaign. What audience solution should you use?
Custom Audiences Life Events Affinity Audiences Demographics and Detailed Demographics
Read MoreYou work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?
Humanize the story. Showcase discounts and sales to drive interest. Avoid humor, as it’s more subjective. Convey multiple messages to
Read MoreHow does YouTube serve users, creators, and advertisers?
Through connection, growth, and trust Through creativity, innovation, and trust Through connection, innovation, and trust Through creativity, growth, and trust
Read MoreAs a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Which YouTube trends should you tell your client about?
Shopping, audio-only content, and streaming on TV Shopping, short-form content, and streaming on TV Shopping, short-form content, and cross-device behavior
Read More