Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?
TrueView discovery ads TrueView for reach ads TrueView outstream ads TrueView for action ads
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Google Ads Video Certification
Which marketer would be an ideal client for TrueView for action?
A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions. A
Read MoreWhich is a tip Google recommends to create an effective bumper ad?
Leave the audio out of your ad. Shorten an existing YouTube ad. Include all of your ideas in one ad.
Read MoreWhich is a key benefit of TrueView discovery?
It optimizes delivery to users who are most likely to buy. It drives users to click a link or take
Read MoreWhich is a key benefit of bumper ads? (Duplicate 2)
They provide highly accurate real-time data. They deliver comparable brand impact to TrueView for advertisers. They can be purchased by CPD or
Read MoreWhich is a key benefit of bumper ads? (Duplicate 1)
They provide accurate signals. They deliver maximum reach. They produce detailed demographics. They create accurate customer match.
Read MoreWhich elements are used to build a Custom Affinity audience?
Calculations, returns, website SSL, and app store visits Preferences, visits, website FTP, and total app updates App downloads, tours, website
Read MoreWhich data can you uncover by running a creative experiment using Brand Lift?
Each ad’s impact on brand awareness, consideration, and ad recall Customized delivery options, special placements, and ad values Notes on
Read MoreWhich bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?
Target cost-per-lead (tCPL) Target cost-per-view (tCPV) Target cost-per-click (tCPC) Target-cost-per-acquisition (tCPA)
Read MoreWhen your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.
1. People who’ve already spent time searching for products or services like yours on Google Search 2. People who’ve already
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