Google Ads Video Certification

The traffic sources report The inbound visitor report The mobile device report The viewer traffic report

Over 55% of people search for a product on Google, then use YouTube to learn more about it before they

Engagement and drop-off Bounce rate and sessions Traffic source and device Date of visit and restarts

User clicks on an element of the ad and converts within 24 hours. User sees just an impression of the

User watches 10 seconds of the ad and converts within three days. User watches 10 seconds of the ad and

Real-time views and watch-time Return visits and search history Ads chosen and replays Referrer and preferred category

Ads that include the product on-screen had higher ad recall. Stronger brand response is found from ads that are viewable only, as

A home-decor advertiser who wants to reach people who recently bought a home. A property advertiser who wants to reach

Users who purchased a product in the past and visited a store location within 30 days. Users who watched 10

Target return on ad spend Maximize conversions Enhanced cost-per-click Target cost-per-acquisition Target on-page position