Google Ads Video Certification

Listening, monitoring, following up Identity, recommendation, meaning Verification, confirmation, response Awareness, consideration, action

Conversion, In-Market, and Remarketing Customer Match, Remarketing, and Tastes Demographics, Affinity, and Custom Affinity In-Market, Life Events, and Custom Infinity

Remarketing via Google Tags Customer Match audience Custom Intent audience Similar Audiences

Google Play and Display Pack 360 Google Lens and Search & Display Google Ads and Display & Video 360 Google

25% of YouTube watch-time happens on mobile devices. 60% of YouTube watch-time happens on mobile devices. 75% of YouTube watch-time happens on mobile devices. Google does

Google Play YouTube Go Google Assistant YouTube Premieres VR4K

Life Events Store Visits Targeted Brand Persona Match

Call-to-action and Disrupt Connect and Direct ​Callout and Distract Callout and Divert

Leverage the power of audio in your ads to lift brand awareness. Use video shots from movies and television shows

Two seconds According to Google, there’s no average length for this metric in bumper ads. Four seconds One second