If your goal is to increase scale and improve CPA performance and efficiency, what marketing objective should you choose?
Action Consideration Hybrid Awareness
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Google Ads Video Certification
To reach people based on their interests without having to build or refresh those audiences, what audience solution should you use for your Google Video campaign?
Custom Audiences Life Events Infinite Taxonomy Audiences Affinity Audiences
Read MoreYou’re running a Google Video campaign with an awareness goal. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats. After taking into account fundamental video metrics like “Video played to,” what measurement solution would you use?
You’d use Viewability with Active View. You’d use Brand Lift. You’d use Unique Reach and Frequency. You’d use Reach Planner.
Read MoreWhat streaming trend should YouTube advertisers be most aware of?
They should be aware that people are watching YouTube on connected TV devices, which further extends YouTube’s reach. They should be
Read MoreIf you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal?
You should use masthead ads. You should use bumper ads. You should use in-feed video ads. You should use non-skippable
Read MoreWhat’s the benefit of opting into Google Video partners for a Google Video campaign with an awareness goal?
Extending the reach of video ads to YouTube Live streaming and Premieres. Extending the reach of video ads to a
Read MoreHow should you summarize the short-form content trend to a marketing expert?
Advertisers with awareness goals should create short-form content that’s highly engaging. Short-form content acts as a discovery tool for audiences
Read MoreYour marketing objective is to build awareness. What audience solutions should you consider using in your Google Video campaign?
In-Market Audiences and Custom Audiences Affinity Audiences and Custom Audiences Affinity Audiences and Life Events Life Events and In-Market Audiences
Read MoreTo achieve your goal of increasing retention and loyalty for your brand, what type of Google Video campaign should you use?
You should use lead generation. You should use brand awareness and reach. You should use product and brand consideration. You
Read MoreWhat type of Google Video campaign should you use if your goal was to increase purchase intent for your products?
You’d use brand awareness and reach. You’d use product and brand consideration. You’d use online sales. You’d use lead generation.
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