Your goal is to increase purchase intent for your products. What type of Google Video campaign should you use to achieve that goal?
Online sales Product and brand consideration Brand awareness and reach Lead generation
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Google Ads Video Certification
YouTube advertisers should understand which of the following trends about streaming?
People watch YouTube on connected TV devices, which further extends YouTube’s reach. Production companies act as gatekeepers, since they control
Read MoreIf looking for video ad formats that are optimized for engagement and designed to help customers think of you first when they’re looking to buy, which of the following two should you choose?
You’d choose skippable in-stream ads and bumper ads. You’d choose non-skippable in-stream ads and skippable in-stream ads. You’d choose non-skippable
Read MoreWhat type of Google Video campaign should you use if your goal was to increase retention and loyalty for your brand?
You’d use lead generation. You’d use online sales. You’d use product and brand consideration. You’d use brand awareness and reach.
Read MoreIf you were developing a storyboard for a video ad and your goal was to optimize for view completions, how should you capture and hold viewers’ attention?
Build suspense with a slow pace to start. Keep visuals low-contrast to avoid overwhelming viewers. Use engaging pacing and tight
Read MoreYou’re planning to run a Google Video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as “Video played to,” what measurement solution should you use?
Brand Lift Viewability with Active View Unique Reach and Frequency Reach Planner
Read MoreWhy should you opt into optimized targeting when creating a video action campaign?
To reach new and relevant audiences who are likely to convert. To remove users from your data segments who aren’t
Read MoreYou’re creating a video ad with a purpose to ask people to take action on your website. What technique should you use in your video ad?
Provide multiple options for how viewers can take action. Include a specific call-to-action (CTA). Keep audio to a minimum so
Read MoreWhen optimizing a campaign to drive conversions faster, what action should you take?
You should set up the campaign to engage with audience segments who’ve searched for your brand before. You should track
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