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Google Mobile Experience Certification

Google Mobile Experience Certification
Roger Johnson

Aliyah is the marketer for Arctic Sales Company. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before going live, the team would like to see just how effective the personalization features are. Which Google service allows them to test the app’s UI and features?

SplitMetrics Firebase A/B Testing Optimize 360 Web Vitals

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Google Mobile Experience Certification
Roger Johnson

You are designing a mobile web site for a company called, PioneerCooking.com. It’ll be the primary showcase of their outdoor cooking products. The website’s must be designed for access through mobile devices. To make sure that customers have a good experience with the PioneerCooking.com web site, what should be the primary marketing goal?

That site users leave positive reviews about products on the site To show a price comparison with competitor sites That

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Google Mobile Experience Certification
Roger Johnson

Cecila helps to optimize the mobile experience for GroveClove’s website and app. Cecila understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does performance present an opportunity for mobile devices when it comes to marketing?

Marketers can expect users to keep up-to-date with the latest mobile device models. Building thoughtful, simpler interfaces can help improve speed and

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Google Mobile Experience Certification
Roger Johnson

Chris is the marketer for AnimalRescue.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of AnimalRescue.com to make site speed a priority?

Visitor hits Average page views Daily referrals Conversion rates

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Google Mobile Experience Certification
Roger Johnson

Fanny has been the chief marketing officer for FireSale.com for the past two years. The web site is still using the same web application platform used to create it. Fanny thinks it’s time to update to a progressive web app (PWA). What are two benefits of moving CleanFoods.com to a PWA platform? Select the best answers.

Responds dynamically to input Automatic certification in app stores Less device battery drain Better hardware integration Loads instantly

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Google Mobile Experience Certification
Roger Johnson

The Johnson Door Company has a website named, JDoors.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to JDoors.com instead of the app. What web technology can open a product URL directly in a mobile app?

Two-Factor authentication Universal links HTML5 Deep linking

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Google Mobile Experience Certification
Roger Johnson

Jadon is the business owner of Cakesie. Jadon knows how important conversion rate optimization is, but he’s limited with his time. Jadon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time. Which of the following criteria belong to the PIE framework?

Presentation, Indicators, and Estimation Potential, Importance, and Ease Performance, Inspection, and Evaluation Production, Interest, and Engagement

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Google Mobile Experience Certification
Roger Johnson

Santiago has been the marketer and site manager for FixMyCar.com for the past 15 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?

Independent testing program Long-term performance audit Performance maintenance team Performance budget

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Google Mobile Experience Certification
Roger Johnson

Anja is the marketer for ShoesForLife.com. She’s patterned the design of her web site after LotsOfShoes.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her web site. What advice would you give to Anja to make her site more successful?

Focus on providing a seamless experience for users. Provide a way for users to leave and read reviews from other

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