Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines.
1 5-10 At least 10 aMore than 10
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You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?
Yes, because having an editor complete your content ensures it will read well to others. Yes, a content editor’s role
Read moreFill in the blank: To keep your content calendar agile, it shouldn’t extend more than ___________.
two weeks one month three months six months
Read moreFill in the blank: A content compass helps organize monthly initiatives by ____________.
SMART goals sales campaigns inbound marketing campaigns All of the above
Read moreWhich of the following is NOT a category you should organize your content audit by?
Buyer’s journey stage Content length Marketing funnel stage Content title
Read moreHow can you uncover your buyer personas’ reading habits?
• a. Include a question on a form • b. Interview some of your best customers • c. Make a
Read moreYou’re a content creator for an automobile dealership. You’re looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find valuable and be inspired by?
Motor Trend Magazine Wall Street Journal TIME Magazine All of the above
Read moreFill in the blank: When you tell a story and the character is your audience, you should tell the story with a ___________.
first-person point of view second-person point of view third-person point of view None of the above
Read moreTrue or false? You need conflict to tell an impactful story.
True, conflict helps build developmental and emotional connections. True, people care more about the conflict than the resolution. False, your
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