HubSpot Content Marketing Certification

What are you offering? How will this help your audience? Why are you doing what you are doing? None of

Value-add guidance Concierge on-boarding Success channeling Premier showcasing

continuously optimize your pages based on updated keyword research get referenced on sites that already rank well add more keywords

True False

True False

continuously optimize your channels find a system that works and stick with it show your competitors that you know what

True, the majority of your tests should be successful. True, you should never have over a 50% failure rate with

Yes, the entire team is present and participating. Yes, but make sure to assign the test to the appropriate team

the cost to attain a customer through this channel the amount of customers available through this channel whether or not

Your top-performing channels Your possibility channels Your long-shot channels The channels you haven’t tested yet