Once you’re able to quantify your metrics, what is the next step in developing a growth mindset?
Start looking for strengths in your funnel Start looking for weaknesses in your funnel Select a marketing channel to focus
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One month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten marketing qualified leads (MQLs) goal does not look feasible. What option will you present during next week’s meeting with your CEO?
You present an updated campaign content plan to reach your set SMART goals, based off of the first month’s data.
Read moreFill in the blank: You had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped closed leads into customers. You could do this by creating a(n) ______________.
attribution report referrals report sales report None of the above
Read moreYour boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution?
Total leads generated from your campaign Increase of brand awareness Returning blog subscribers generated from your campaign Social engagements
Read moreFill in the blank: All of the following are engagement signals that help you understand your content’s effectiveness, except for _______________.
comments on a recent blog post likes and shares on a Facebook post email send rate sharing the thank you
Read moreYou can measure brand awareness by all of the following, except?
How many press releases exist on your website. Level of engagement on your social channels. Inbound links coming to your
Read moreFill in the blank: ______________ is used to achieve the best possible content promotion outcome.
Optimization Saturation Experimentation Consistency
Read moreTrue or false? You should post the same message across all of your social channels.
True, redundant messages ensure that your audience will see it and you get the highest reach. True, posting the same
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