True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
True False
Read moreHubSpot Content Marketing Certification
Fill in the blank: When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for the ___________ stage(s).
Awareness Consideration Decision All of the above
Read moreWhen it comes to a long-term content strategy, what is an important buyer persona trait?
Demographics Challenges Identifiers All of the above
Read moreYou just landed your dream job as a content creator at a local startup. It’s your first week and your boss asks you to perform a content audit to get acquainted with the company’s collateral as well as organize it. Where might you start looking for content that already exists?
Talk with the sales team Check with more tenured employees Look through the company’s CRM and CMS All of the
Read moreAll of the following are examples of a SMART goal EXCEPT:
Increase year over year traffic by 30%. Significantly reduce the amount of time the team spends on creating content. Add
Read moreJoan owns a dog walking business and read a blog post that explained search engines are a great place to generate ideas on what people are searching for. Joan starts off her research by typing in ‘dog walking tip’ to see what insight she can find. Fill in the blank: Joan notices that when she types in ‘dog walking tip’ the search engine offers some helpful suggestions on popular searches, like ‘dog walking tips and tricks.’ This is known as _________.
related searches autocomplete suggestion finder Google search queries
Read moreFill in the blank: __________ is when you think of an idea out of nowhere.
Spontaneous ideation Thought spawning The eureka moment Aha moment
Read moreTrue or false? After you digest material it’s best to try and put ideas together immediately.
True, because the material is fresh in your mind. True, because the best ideas come in the first 30 seconds
Read moreFill in the blank: This blog post is written from a _____________.
First-person point of view Second-person point of view Third-person point of view None of the above
Read more