A Facebook custom audience is based on:
the number of connections a person has on Facebook new people who share the characteristics of your existing audience people
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HubSpot Digital Advertising Certification
Which ad types are available on social media platforms? Select all that apply.
Lead ads Message ads Video ads Search ads
Read MoreWhich ad creative best practice(s) are displayed in the example below? Select all the apply.
The rule of thirds Contrasting colors Seasonal theme None of the above
Read MoreWhich ad creative best practice(s) are displayed in the example below? Select all that apply.
Contrasting colors Seasonal theme The rule of thirds None of the above
Read MoreFill in the blank: Retargeting an example of _____ targeting.
contextual demographic audience behavioral
Read MoreWhich of the following is NOT an automated bidding strategy?
Maximize conversions Maximize views Target ROAS Target CPA
Read MoreWhere should you allocate the majority of your paid media budget?
New advertising channels that you haven’t advertised on before Brand campaigns across advertising channels Video production Proven efforts that drive
Read MoreHow often should you evaluate your paid media budget?
Weekly Monthly Quarterly Annually
Read MoreFill in the blank: The difference between digital advertising and organic marketing on social media platforms is that digital advertising is _____ and organic marketing is _____. Select all that apply.
paid; not paid for ecommerce only; for all businesses more targeted; less targeted unhelpful; helpful
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