HubSpot Digital Advertising Certification

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Campaign 1 because it has a greater return Campaign 1 because it drove more leads Campaign 2 because it has

Campaign 1 because it drove more leads Campaign 1 because it has a lower lifetime value Campaign 2 because it

Creative Audiences Landing pages All of the above

Make a hypothesis, collect research, choose measurement metrics, create and execute the experiment, analyze the results Choose measurement metrics, collect

Linear First-touch Last interaction Simple decay

First and last First-touch Linear Simple decay

collecting data and user insights on the performance of online advertising campaigns running marketing experiments to see which version of

UTM parameters Tracking pixels HTTP cookie Demographic targeting