Based on the data below, what is the return on ad spend (ROAS) for the campaign? (Duplicate 2)
$3 $4 $5 $6
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Based on the data below, which is the most effective advertising campaign? (Duplicate 2)
Campaign 1 because it has a greater return Campaign 1 because it drove more leads Campaign 2 because it has
Read moreBased on the data below, which is the most effective advertising campaign? (Duplicate 1)
Campaign 1 because it drove more leads Campaign 1 because it has a lower lifetime value Campaign 2 because it
Read moreScenario: You want to run an A/B test for an ad campaign. Which of the following are examples of what you could experiment with?
Creative Audiences Landing pages All of the above
Read moreIn what order should the steps to conduct a marketing experiment be completed?
Make a hypothesis, collect research, choose measurement metrics, create and execute the experiment, analyze the results Choose measurement metrics, collect
Read moreIf you want to know which marketing effort is attracting people to your brand, which attribution model should you use?
Linear First-touch Last interaction Simple decay
Read moreIf your business has a short buying cycle, which attribution model should you use?
First and last First-touch Linear Simple decay
Read moreA/B testing (split testing) is the process of:
collecting data and user insights on the performance of online advertising campaigns running marketing experiments to see which version of
Read moreWhat ad tracking method should you use to retarget people on social media who have visited your website?
UTM parameters Tracking pixels HTTP cookie Demographic targeting
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