What enables buyers of digital advertising inventory to manage multiple ad exchanges through one interface?
Advertising platform Demand-side platform Keyword manager Targeted advertising manager
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HubSpot Digital Advertising Certification
What is ad rank?
A value used to determine your ad position The maximum amount of money you’re willing to pay for a desired
Read MoreFill in the blank: Automated bidding is powered by _____.
HTTP cookies virtual reality machine learning ad tracking
Read MoreWhat is the benefit of including ad extensions in your search ads?
Take up more space in the SERPs Improve click-through rate Provide more value to potential customers All of the above
Read MoreScenario: You work for H.Bloom, a flower delivery company. You are running a paid search ad for the keyword “flower delivery” that directs to the landing page below. The goal of this ad is to drive leads. What would you do to potentially improve the ad’s performance? Select all that apply.
Remove the H.Bloom logo from the landing page Add the keyword “flower delivery” to the landing page Remove the header
Read MoreWhat elements should be included in your search ad copy? Select all that apply.
Questions Keywords A call-to-action Analogies
Read MoreWhich of the following represents a phrase match keyword?
+smart tv -smart tv [smart tv] “smart tv”
Read MoreIf you want to exclude your ad from being shown on searches containing a specific keyword, what would you use?
A negative keyword A phrase keyword A broad match modifier A phrase match modifier
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