HubSpot Digital Advertising Certification

A negative keyword A phrase keyword A broad match modifier A phrase match modifier

phrase negative exact broad

“dog treats” [dog treats] dog treats -dog treats

They always appear first in the search results, above other ads They protect your traffic if a competitor bids on

A brand keyword is more expensive, a non-brand keyword is less expensive A brand keyword receives less traffic, a non-brand keyword receives

Story ads Image ads Sponsored messages AR lenses

An accounting firm A fashion brand A marketing technology company A government agency

An accounting firm A fashion brand A marketing technology company A government agency

Advertising on LinkedIn is often less expensive than advertising on Facebook You can target audiences with unique demographics, like job

Display messages in the Facebook News Feed to your audience Run story ads on Facebook Messenger Add a call-to-action in your Facebook