What is the best way to advertise on Instagram?
Create ad campaigns in the Facebook Ads Manager Create ads from your Facebook Page and promote them on both Facebook
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HubSpot Digital Advertising Certification
What is the benefit of advertising in Instagram Explore?
It costs less money to advertise in Explore so advertisers can see better performance Fewer advertisers run ads in Explore
Read MoreWhich of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply.
Quality Engagement Conversion Relevance
Read MoreA Facebook core audience is based on:
location, demographics, interests, behavior, and connections the number of years a person has been on Facebook people who have already
Read MoreWhat are best practices for optimizing your conversion path? Select all that apply.
Align your ad creative and copy to your landing page Always use a pop-up form to increase conversions Collect as much information
Read MoreWhat is conversion rate optimization (CRO)?
A metric used to quantify the number of digital views or engagements of a piece of content, usually an advertisement,
Read MoreFollowing the rule of thirds helps you:
draw attention to the most important elements of your ad creative make your ad creative pop by using contrasting colors
Read MoreFill in the blank: The goal of a commerce ad is to increase _____.
engagement sales views lead generation
Read MoreFill in the blank: The goal of a content ad is to increase _____.
views sales brand awareness lead generation
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